Margaritaville at Sea is a cruise line that operates two-day voyages out of West Palm Beach, Florida to Grand Bahama Island. The company was originally founded as Bahamas Paradise Cruise Line in late 2014, and began operating its first cruises in February 2015 with the now retired Grand Celebration.
Our job is to build out creative campaigns that will entice viewers to want to book. This campaign was for their Winter Promo sale. Our thought process was to bring in bright, fun colors and imagery and make these ads feel as though fond memories were created and layed out in a scrapbook.